Gary wrote this in
Online Marketing Strategies
on 09-Feb-2011
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance.
Last year was declared by many as the year of change. Technology had a big jump with social marketing, the rapid uptake of mobile devices (in particular the iPad) and the use of mobile internet and online shopping.
We are seeing huge spikes in online traffic, in particular from mobile devices, due heavily to new and emerging technologies and a shift in online social awareness.
Now is a great time to reflect on 2010 and start benchmarking for 2011. To get you started we've listed 5 things you can do this year to get your online marketing strategy rolling.
Login into your Google Analytics Account
If you are now thinking to yourself, "What's this Google Analytics you speak of?" then, if you can only do one thing this year, this is it.
You all have an account set up by us and it gives you valuable insight into what your customers are doing, where they've come from, where they are going and what devices they are using.
Clients who have taken part in our advanced SEO program will see more information about goals being completed, such as making a booking or subscribing to an email list.
Understanding what your online customers are doing is the first step to understanding how to make a better online product. Make a report for 2010 and see where the dips and spikes in your traffic are and plan some campaigns to improve this traffic during these periods for 2011.
Spend some time and explore all the information available to you. If you are not sure what something is then give us a call and we’ll walk you through it.
Review your Keyword Report
Your website has a collection of words on it. Some words are placed in more important areas than others, which is why, for example, you’ll see “Hotel Accommodation” at the top of some of your pages. When someone searches for this keyword or key phrase, your website will come up.
Understanding what your monitored keywords are and how they add value to your business is a very important step in your online marketing strategy.
Most of our clients will receive a keyword report each quarter which outlines what keywords are being monitored and on what page your website is appearing in search results.
Google’s Keyword Tool can help you define which keywords are high traffic words important to your business.
Have a look at your keywords and think about which words you want to be searched for and then take steps to make sure these words are included into any new information added to your website.
Get your URL on your partners’ websites
It’s real easy.
Make a list of all the businesses you work closely with.
Ask them to put a link on their website pointing to yours.
Reciprocal linking is one of the strongest online marketing strategies to directly improve both referral traffic and website page rank. If you can get an optimised link, it’s even better. The more links you have pointing to your website the more important search engines think your website is because everyone’s talking about it.
If you need an optimized link, give us a call and we’ll help you prepare one with your monitored key words and key phrases.
It’s prudent to also add a link to their website from yours. Remember that sharing is caring.
Check your email campaigns
If you’ve been sending out email campaigns, go over your figures. An average open rate for an "un-targeted campaign" is 20% to 40% and the "click-through" rate is the same again.
If you are sending a targeted campaign then your open rate and click-through should be well over 60%.
Compare your successful campaigns against your unsuccessful campaigns and try to identify what the differences are to help improve future campaigns.
Have a look at your subscriber list, and think about giving it a clean up. If you’ve sent several campaigns and you’ve got customers who are not opening them, consider removing them or sending them an email asking if they want to be removed. Alternatively, ask us how you can improve your campaigns.
After you’ve done some housekeeping, prepare some sort of promotion, competition or prize and send out an email asking everyone to update their details. You can add things like title, age group, living situation, etc. All these fields will be invaluable to you for targeted campaigns and will help you greatly improve your future campaign's success rates.
Develop your online strategy
By now you should be fully up to speed with how your online business performed last year. So now it should be easy to outline what you want to achieve this year considering the information you have at hand.
It might include strategies like increasing online subscribers, selling more gift vouchers or improving performance in an under-performing area of the business.
Get this list of goals together and work out your peak and off-peak traffic dates then give us a call. We’ll then be able to help you outline an online marketing strategy for the year and be able to show you how you can achieve your goals with all the great tools available to you from your Content Management System and Google Analytics.
Want more?
Consider looking at our SEO Report Card. It will take out most of the guess work out and is the primary measurement tool we use for any online strategy to identify the under-performing and success areas of your online business.
