Gary wrote this in
Design & Development
on 15-Nov-2010
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
Why Flash Sucks Even More
With Google continuing to take over the world with Google Insight and Apple "doing their own thing", Adobe Flash Technologies is going the same way as Beta Tapes. Read why Flash is on the way out.
If you managed to read my last article To Flash or Not to Flash, I discussed the evolution of Abode Flash technology providing a creative platform for designers and web developers alike, to produce visually mind blowing websites that were pleasing to all the senses.
However, the internet is all grown up since Flash made its first appearance and we can now do pretty much everything Flash can do with a lot more benefits and a lot fewer disadvantages.
This week Google released its in-search web page preview service Google Instant and, unfortunately for Flash, this is probably going to be the last straw for its flailing multi-media software.
What is this Google Instant you speak of?
Google Instant allows you to "preview" sites without actually going to the page but shows a little window of what the web page looks like.
It's pretty clever and a lot of people are still getting used to it.
What does this mean for me?
One of two things.
- Your traffic is going to sky rocket
- Your traffic is going to plummit
Maybe I'm being a little over-dramatic, but this new service has just placed a lot of emphasis on the look of individual websites in comparison to their competitors. And, if your website looks like it was designed in the 1990's for Information Technology 101 then you're not going to get the click-throughs.
What does this mean for my Flash website?
Need I say more?
This is also what your website looks like on an iPhone and iPad and every other non-Flash supported device.
Designers and developers have been dropping Flash since 2008 when we first saw a stable release of scripting technologies that allowed us to do some pretty cool things. This combined with the slow movement of an open source agreement for CSS3 and HTML has made reliance on proprietary software less imperative.
And, after Apple so politely dropped its long standing friendship with Adobe, we really don't have any reason to use Flash any more than to do some more complicated effects which at the moment are a little bit more time consuming
What's an example?
The Sofitel Brisbane Central is a website without Flash. The only Flash we've used is the glitter effect when you hover of the Sofitel Logo at the top of the page. This is a neat use of Flash and non-Flash technology which is completely integrated into the client's Content Management System so they can easily change the promotions on the home page. If this was all written in Flash this level of control wouldn't have been possible.
