Gary wrote this in
Search Engine Optimisation
on 13-May-2010
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
Top Ten SEO Tips
Being ranked on the first page of a search engine is on everyone's agenda... So how do you do it? Read some beginner tips from Pebble Design on optimising your website content for a better Search Engine Optimisation strategy.
SEO the site before it's built
When you're building a new site or doing a redesign, you need to incorporate Search Engine Friendly code while it's being build. To do this you firstly need to decide what your Keywords or Keyphrases are.
When you SEO the site afterwards, you might as well build a new site. It's like building a house and then deciding you want to put in a kitchen when all the doors are in place.
Duplicate Websites. Duplicate Content
More isn't always best. Multiple sites with the same content are worth less than one site with the same content. With so many domains available at such cheap prices it's easy to go out and by a .com, .com.au, .net, .biz, .org and every other derivative or domain extension. Buying heaps of domains and copy and pasting the same content just makes you look greedy. And you'll water down your overall page rank.
Have Real Expectations
I hate to say it... but you are not going to rank number one on any search engine for a keyword like car, accommodation or shopping. It takes a lot of work to get you number one and a lot of vigilance and more importantly, it takes time! Don't expect anything spectacular for a least 3 months and be sensible. Add your location on to what you're selling and you'll have a better chance of being competitive.
Bigger isn't always better
You can be proud of having a lot of traffic to your website. But if nobody is buying anything or making an email enquiry or they're not really doing much at all... there isn't much point in having a website. Conversions is what you need to be concerned with - converting that traffic into an action that generates some sort of business revenue. Always think dollars (unless you're happy to give away your hard work for free?).
Navigation is important
If your website still has Home, About and Contact as your only navigation links, well... it's not going to do you much good.
Use Headings
Putting keywords in your headings are more important than in your text. If you're heading still says 'About Us', well... again, its not going to do you much good.
No Calls to Action
Customers need to do something when they get to your website, that's why shops have cash registers before you walk out.
