Gary wrote this in
Online Marketing Strategies
on 13-Jan-2011
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide.
As devastating as the Queensland floods have been, we have seen the community both provide essential news and band together through social marketing platforms.
Majority of the major news providers during the crisis, including Channel 7 and Channel Nine, were using Twitter and Facebook as their primary source of information, updates, photos and videos from local residents on the ground in regards to nearly the highest level of water for Brisbane and Ipswich since the early 1970's.
The Queensland Government has also been using twitter to keep people informed of the crisis and provided regular updates and critical information to concerned residents and Google stepped up with the launch of their Crisis Response Centre. You can now even read all about it on Wikipedia.
Bearing in mind that all this happened within a few short days as the disaster unfolded, it demonstrates the power and fluidity of the web and social marketing like never before.
When the RSPCA made a post on their facebook and twitter accounts for help to house the hundreds of homeless animals as the water levels rose, it was never expected that within a few hours every animal was homed, safe and sound. With over 3000 emails offering help, the floods@rspcaqld.org.au email box crashed and a big thanks was given out to everyone that offered assistance.
With the flood levels now receding, the help and unconditional assistance of Queenslanders for their fellow neighbours and strangers alike is indescribable. Volunteering Queensland are struggling to supply over 20,000 volunteers with positions to help clean up the Brisbane streets, so anxious helpers have jumped on to the web via their phone to provide support or just to find the next meeting spot so they can pitch in with what ever tools they have at hand.
We can not anticipate the end of these unfortunate natural disasters but we can anticipate the web growing smaller and smaller as we become a digital community for better or for worse.
