Gary wrote this in
Mobile Design & Trends
on 27-Jul-2010
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
Ready for Mobile?
If you think your new website is ready for the mobile revolution, think again. We go through the big mistakes the major players are making for a mobile ready website.
There is so much in the news today about mobile devices and new technologies that it can be quite easy to get caught up in the excitement of it all.
Check your stats
The first question is... do you really need one?
Your first place of call if your Google Analytics account or alternative website tracking tool. Are you actually getting visitors from a mobile device? If so, what is the volume compared to your overall traffic? And what devices are your customers using?
There is nothing wrong with having a mobile site. You are actually future proofing your business. But if you're budget conscious then this step can help you decide on where to better spend your money.
How does a mobile site work?
It's basically a smaller version of your entire website that is optimised for a mobile device and orientated around the psychology of a mobile device user.
The coding is different and using things like a 'Click to Call' button are valuable features to encourage usage. There are a lot of different devices which all operate differently, so just like email marketing your mobile website needs to be consistent across all browsers.
Keep it simple
Most people that navigate to a website from a mobile device will want one of 3 things:
- A phone number.
- A map.
- A brief overview or important pieces of information - like a date for the next function or a downloadable menu for a restaurant.
Bandwidth is limited and users are time poor so companies offering to "mobilise" your entire site might not generate the traffic you intended.
You should provide a scaled down version of your entire site with the option to view the full site.
What about Flash?
Yes... what about Flash. You may not know this but Apple have decided not to support Flash on their range of iPods, iPhones and iPads and we're not anticipating any change in the near future.
This means your beautifully crafted and expensive flash website is rendered useless on the most used mobile device on the market.
Most good website design companies now have moved away from flash in support of lighter and more powerful tools that work on all devices and Adobe technologies are struggling to fill this declining space in the market.
What about an App?
Apps have their place. With billions of iPhone Apps being downloaded each year you might think you are missing out.
Remember though that most mobile websites can do just as much as an App. Plus a mobile website is available on all mobile devices. An iPhone App can only be used on an iPhone, then you need another one for the iPhone 4 and the iPad. There is also Nokia Ovi Store and the Anroid App Marketplace.
If in doubt... start with a landing page
If you're not sure about a mobile website but still want to get involved, start with a landing page. Your mobile customers will appreciate you are considering their needs and will quickly be able to use the information you've provided.
Want more?
If you want to find out more about mobile websites, take a look at what we have to offer.
