Gary wrote this in
Online Marketing Strategies
on 14-Sep-2010
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
Measuring Website Success
Did you know you can actually measure how successful your website is in generating business? With a correctly set up Google Analytics account you can identify your profitable areas of your online business and drive traffic to those areas.
In today's online space a lot of money is being thrown around to compete in a now very competitive market. However we seem to have forgotten the good old days of measuring whether our spending budgets are actually generating any revenue.
Remember those things called Key Performance Indicators (KPIs)? and Return on Investment (ROI)? Maybe it's because the online space has changed so dramatically that many marketing managers don't have the knowledge or resources to apply these key terms.
Here comes Google Analytics...
Everyone should have a Google Analytics account. Period. Its been around for ages but not everyone seems to be aware of what it does or how it can add value to your online business.
Your Analytics account provides you with a vast amount of information in regards to your website such as Traffic Volume, Visitor Demographics, Pages Viewed, what devices visitors are using and the most important of all... Goals.
What's a Goal then?
You may have heard words like Conversion or Call to Action thrown around in web lingo. In a nutshell, when a customer reaches your website, they need to do something.
If every customer walks in to your shop just to browse... how are you making any money?
These Conversions or Calls to Action can be anything from an email enquiry, subscribing to an email database or the most valuable... making an online purchase. In Google Analytics we can set this up as Goals.
So now when a customer visits your website we can accurately measure where they are coming from, what they are doing and in the process generate figures to identify the successful areas of your business.
How do I use these Goals?
It's simple really... We can create them in you Google Analytics account and then when you navigate through your monthly statistics you can see whether your customers have completed any goals for that area.
This is very important for things like email marketing or promotions. When you perform some marketing task like sending out an email, you can accurately measure the conversion rate of that campaign for something like making an online booking. You can even compare that specific conversion rate against the website as a whole.
With tools like this we can bring back measuring success and in turn give you a better benchmark in creating a successful online business.
If you would like to find out more about how you can build a more successful online business, sign up for one of our Search Engine Optimisation Packages today.
