Gary wrote this in
Design & Development
on 20-May-2011
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source?
Over the past year we've seen more and more users accessing websites from mobile devices. Currently, they are accommodating for up to 10% of total website traffic. If your website is not optimised for a mobile device then you may be loosing out on possible sales conversions.
From a sample of our top performing clients we can see since last year a definite upward trend in mobile usage.
Read about our top tips for optimising not only your website for mobile, but also your business.
Simplified Navigation
It's not rocket science. Most mobile users have limited bandwidth and network speeds. As this new market emerges the Telcos are still trying to figure out how to make money from this fairly new service.
When your customer accesses your full website its takes time to load and uses a lot of bandwith. We can see very high bounce rates for a mobile user to a non-mobile optimised website.
This means when the website takes more than a second to display they will usually quit. Once the page is loaded they only have a small screen and big fingers to get to where they want to go.
Keep your navigation BIG and limit the options.
Small Screen - Little Content
There are only so many clowns that fit into those little cars. And watching them all climb in is pretty funny.
A mobile user (iPad and touch devices excluded) only have a limited amount of screen space to work from.
So think about what you want to tell your customers and give it to them straight.
Mobile users want information and they want it fast. Otherwise they'll go and find a computer.
purpose Orientated
A common mobile user will go to a mobilesite to normally get one of 3 things.
1. Contact details
2. Directions
3. The jist of what you sell.
They normally are on the road and need to get access to information for a specific purpose. They usually aren't going to browse.
Your mobilesite needs to be designed in a way to deliver this. Functionality such as Click to Call allows your customers to call your business without having to remember the phone number or write it down.
Get to the point
Don't fluff around the edges and try to win a literacy award. Be specific and have a clear call to action.
On average we see much shorter times on site with mobile users compared to a desktop experience.
And finally ...
Give mobile users the option to visit the full website. You've put a lot of time, effort and money into it so why limit them only to a small and condensed version of what you have to offer.Even though all the points above say otherwise .. when people are bored .. say in an airport or waiting for a bus .. they are going to look for something to occupy their time.
Good thing we've always got our phones handy.
