Gary wrote this in
News & Stuff
on 15-Apr-2011
- 11/11/11 at 11.11.11
- Google+ “It’s already good for rankings”
- Whoo hooo, Pebble Mailer editor just got a facelift...
- How wide should E-news and EDM's really be?
- Get more from your mobile traffic
- Beautiful one day - Promoted the next
- Why Trip Advisor is getting a bad review
- Your Website's New Year's Resolutions
- Why Permission Marketing Is the Future of Online Advertising
- The Queensland Floods and the power of Social Marketing
From the Blog
11/11/11 at 11.11.11
amazing to have all one's in date and time, we stopped for a second. More
From the Blog
Google+ “It’s already good for rankings”
Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook and Twitter doesn’t: it’s good for rankings… in Google. Imagine that. More
From the Blog
Whoo hooo, Pebble Mailer editor just got a facelift...
Many new features have been added to the the Pebble Mailer system by our awesome partners in Sydney. As online email marketing becomes a part of our daily lives, this now makes things even easier for us all. Read on for more info and to watch the video. More
From the Blog
How wide should E-news and EDM's really be?
You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. More
From the Blog
Get more from your mobile traffic
With more and more users accessing the web from mobile devices, can you be sure you are capitalising on this new traffic source? More
From the Blog
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game. More
From the Blog
Why Trip Advisor is getting a bad review
TripAdvisor.com is the foremost travel advisory website pushing transparency on to the hotel industry. But as TripAdvisor’s 2011 Dirtiest Hotels are announced, it leads us to ask, "Are the reviews really as good as we think?" More
From the Blog
Your Website's New Year's Resolutions
We're all now well into the swing of things for 2011. So why not think about your New Year's resolutions for your business? Here's 5 things you can do for 2011 to improve your online performance. More
From the Blog
Why Permission Marketing Is the Future of Online Advertising
The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” More
From the Blog
The Queensland Floods and the power of Social Marketing
See how social marketing has made the Queensland Floods one of the most accessed news item world wide. More
Beautiful one day - Promoted the next
Tourism Queensland promotion blitz steps up its game.
You have to admit that Queensland has seen its fair share of disasters over the past few months.
So when you're wet, homeless and your business still has empty shelves, what do you do?
You initiate a $12 million joint state and federal tourism recovery funding package.
The three month "Nothing Beats Queensland" campaign domestic marketing blitz is already underway and was designed to attract tourists for the super long Easter-Anzac weekend as well as to try and continue to drive traffic into winter.
A series of 6 new video ads have been targetted all over the media in a blast to tell Australia and the world that we are still open for business.
It seems to be a common trend for Queenslanders to bounce back. And you ask any one of them and they'll be proud to tell you so.
How to I get involved?
The government is definitely doing their job and providing you with a massive customer base on a silver platter. And since Kevin07 they've gotten pretty savvy at internet marketing.
So why not get a piece of the action?
You already know the campaign slogan. So create a package, special promotion or even just write a story about "Nothing Beats Queensland". You can guarantee they're going to be highly searched for keywords.
Get a video on YouTube, create a partnership with a local supplier, send an email campaign, post your news on a tweet trend.
Remember that you are competing for our Aussie dollar and, at the moment, we are all pretty tempted to throw it around everywhere else but Australia.
And if you aren't going to start a conversation, then what are people going to talk to you about?
