Westin Hotels and Resorts

Caroline Drahan-Pietrzak
Sales and Marketing Executive,
Westin Hotels and Resorts





As a hotel chain of excellence and luxury, emotional branding is of utmost importance to the design of this site. With a combination of visual elegance and clever programming, Westin Hotels and Resorts are able to deliver a website experience on par with the experience a guest will receive when staying at one of their hotels.
If you are a regular on the Westin's website you will notice subtle changes throughout the year as the website's look and feel is re-branded to suit the marketing theme for the changing seasons. This use of branding allows guests to identify with upcoming promotions across the hotel and in other marketing sources, through simple and effective use of visual awareness.
With a flexible website design, Westin can always convey a new emotion suitable to the current season or promotion and will always deliver a sense of indulgence as now expected of the brand.
The mood switcher is an example of clever coding allowing users to change the entire look and feel of the website through a simple click of a button.
Even though a tool such as this may not directly generate any revenue, it does add immeasurable value to the hotel brand of emotional excellence and innovation.
This creative thinking is evident throughout the website with little tools and animations that make navigating the website a pleasurable experience.
A selection of our latest and best website design and development.