Sofitel Brisbane Central

Wayne Munn
General Manager Hotels, Thakral Holdings Group,
Sofitel Brisbane Central





With one place to enter in their content, the website controls the layout across multiple areas of their entire site. This allows a dramatic reduction in administration overheads and reduces the risk of error through duplicate entry. All the content is consistent and branded accordingly. With such a powerful feature, Sofitel Brisbane can quickly promote their promotions across all their website avenues quickly and easily.
Whether it's a computer or a mobile device, all the features of the website are available across all platforms. Even a security conscious business with Flash disabled will still see the same animations and features as a regular site. Even though there is a mobile version of the website, guests are still able to view the entire site on their mobile device.
With the rise of mobile devices not supporting flash such as the iPhone and iPad (currently the major portable devices on the market) websites today need to allow cross-browser and cross-device compatibility for all features, including animation. As such, there is a major shift away from Flash animation towards a more future-proofed style of coding.
The biggest challenge in moving away from Flash is keeping the same level of design and animation, while still being supported across all browsers including Safari, Firefox, Chrome and Internet Explorer.
As a result the website looks and acts the same, regardless of which device or browser you are accessing the site from.
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