Miller Apartments

Martin Gribble
Director,
Miller Apartments





With the addition of revenue tracking added to their website through their booking engine, Miller Apartments are able to quickly understand how their online business is generating online revenue. They are now able to see every dollar that their website delivers and it allows them to discover where those dollars are coming from.
With such a powerful tool they are able to identify which areas of the website are providing the highest source of income, in turn allowing them to maximize online profits.
Through their customised Google Analytics account the management team can measure their online spending in relation to the online revenue and work to Key Performance Indicators to add value to their online strategy. They can also compare past and current revenue periods across horizontal online business areas such as Email Campaigns, Paid Searches and Organic Searches.
Many businesses know what their online spending budget is, however many cannot identify whether this spending generates any revenue. Whether it be an Adwords Campaign or Email Campaign, Miller Apartments can accurately measure what revenue was generated and calculate their Return On Investment. With the ability to even break down these figures by device, they can report on ROI from a PC in comparison to a mobile phone.
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