Mercure Sydney
- Website Design
- Case Studies
- Our Strategy
- Search Engine Optimisation
- Content Management
- Mobile Website Design
- Web Domain Names
- Website Brief
Mercure Sydney has been working with Pebble Design over the last few years on a number of projects including the development of our website, Search Engine Marketing, Search Engine Optimisation and most recently the development of an iPhone application for our website. As a result, our website has the highest number of visitations and one of the best conversion rates within Accor Australia. We find the team at Pebble Design switched on, forward thinking and very creative.
Thomas Brand
Director of Sales & Marketing,
Mercure Sydney
Good SEO... Guaranteed Traffic
With a combination of Pebble's Search Engine Optimisation Packages and constant vigilance from the marketing team in managing their online content we can see a dramatic increase in both traffic and conversions for Mercure Sydney Hotel.
A key aspect of their Search Engine Optimisation Strategy was laying a solid foundation of Keywords and Keyphrases which generated profitable conversions.
Through our Keyword Discovery Methodology we found that some of our initial high-volume keywords being monitored did not generate the conversion results expected. Making minor adjustments on the lower volume, but more relevant keywords generated a higher conversion percentage overall. It is this level of monitoring and management which generates profitable traffic rather than just traffic alone. This is a key element in a successful online search strategy.
Promotion through Social Media
Utilising other avenues such as social media, Mercure Sydney can publish specials and upcoming events to their website and have them automatically pushed out to alternate services such as Twitter and Facebook. By having their content supplied on these other traffic sources, the hotel accesses a much broader audience and targeted demographic than online searches alone.
Although Social Media does not have much advantage to promoting overall search value, it does promote access to a broader market. These services can also allow the hotel to manage targeted campaigns for a unique social demographic, which in turn can generate revenue for targeted areas of the hotel during commonly lighter capacity periods.
Getting Better Navigation through Footer Sitemaps
As with many online businesses, the content grows as the business matures. With three levels of navigation now common across the Mercure Sydney website, implementing a footer sitemap allows visitors looking for specific content to get to a desired location without having to browse the entire site.
By giving your guests or customers a variety of choices on how they wish to engage with your online business you will demonstrate that you understand their needs and are able to provide them with a premium level of service.
With the introduction of the footer sitemap we have seen a measurable improvement in Pageviews and a reduction in the site's Bounce Rate. Understanding your customers and understanding your business provides the basis for a well thought-through online strategy which can be tailored and continually adjusted to provide maximum potential for your online revenue.
