Marketing Brief

The Basics

To get started we'll need to know the basics. Please provide us with your contact details so we can easily get hold of you to arrange a chat.

Your Name
Your Email Address
Company Name
ABN
Contact Number
Contact Address
How did you hear about us?

Tell us about your marketing requirements

Deadline and Media

Concepts and finished build dates. What media is being used?

Brief Description of Task and Audience

Key marketing objectives. What is the communication required to do, how does it work, how much does it cost? Who are your potential customers and what are their general attitudes and lifestyle characteristics, wants, needs, etc?

What is the Consumer Need?

What need does the consumer have that the product or service can meet? (This should be consumer centric, not about the product. It may help to write this in the first person.)

What is the Desired Consumer Outtake?

What do we want the consumer to feel motivated to do after receiving our communication? What action do we want them to take? (Phone, book online, email etc.)

Branded or Non-Branded?

Do we need to utilise current brand standards or is this a stand alone piece that is not covered by brand guidelines?

- Branded Non-Branded

The Budget

Expectation of cost, allowing for concept/creative development, mock ups, copywriting, photography/images, hosting fees etc.

Additional Information

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