If someone is offering you a number 1 position in Google, look out for the rabbit in the bottom of the hat.
Creating a Search Engine Friendly website is one thing, but getting your business to appear for your customer's searches is a whole different ball game. There is no quick fix for SEO (Search Engine Optimisation) and it is a long term commitment.
It all comes down to what your customer's question is, and whether you are providing an appropriate answer. Every site and page needs to be SEO'd for that specific answer, hence there is never a "one size fits all" approach, which is why we are so often dubious about the catch cry, "Rank #1 in Google!"
We've developed a range of SEO packages to suit fresh new sites with little or no rankings, to the heavily weighted sites which require a little more TLC and attention to ensure they are maximising the quality of their Search Engine Optimisation.
Basic On-Page SEO for new and migrating sites
A new or migrating site will always receive our Benchmark SEO Program. This ensures all the sites we manage start at the same level of excellence that we expect from ourselves. With new sites it is important we get a good ranking straight from the Go-Live date, as well as ensuring we have a detailed list of monitored keywords and that all the reports have been correctly set up to allow you to measure and maximise your search potential.
This package is used for maximising your website's performance in the major search engines for targeted keyword phrases related to the page content, which will in turn increase your rankings and revenue. There is no additional benefit in performing any further level of SEO at this stage and we normally do not recommend it. Any new site needs to achieve a performing and measurable search level for any advanced SEO to be effective. Throwing thousands of dollars into a new site for SEO is not a cost effective way of getting a good ranking.
Time and a good foundation are the only proven way to ensure you rank highly for your selected keywords.
Advanced SEO for existing and under-performing sites
After we have measurable and stable figures for your search engine ranking, we can look at providing a deeper level of Search Engine Optimisation. We normally expect to do this 6 months after a site goes live.
Part of this includes a more advanced level of On-Page SEO and keyword analysis, but this package primarily deals with Off-Page Optimisation. This package is design to build on the foundation development of earlier packages and improve on the Off-Page content from external sources which feed into your website. Simply put, the more high quality, relevant sites linking to yours, the better the chance to outrank your competitors. When a potential customer types your targeted keyword phrases into a search engine, your site should appear as high in the results as possible. Essentially, it is a series of methods that helps funnel quality targeted traffic to your website.
This package is designed to build more high quality links to your site and will set up your online business to lead into Social Marketing, if appropriate.
Social Marketing Packages for the popular kids
Just to be clear... you can't SEO for social media (Blogs being the exception). If someone tells you they can... well, they're just plain silly. What you can do however is better maintain and systemise your social campaigns, not only increasing your online social awareness, but also pushing your online exposure. Be aware that this package is heavily end-user managed and there is a high portion of effort involved from your end. Just putting a Twitter or Facebook button on your website will not produce effective social awareness and involvement.
A large portion of this package is eduction about what social media is and how it works. Our job is to put all the processes in place and give you all the information you need to effectively manage your social media campaign. How successful your brand awareness is will be up to you.
Read more about Social Media Marketing and how it can help promote your business.